📜Introduction

The global sports industry, valued at $380 billion in 2024, serves over 3.5 billion fans worldwide. Despite its vast market and enthusiastic fan base, the industry remains marred by deep-rooted inequities. A staggering 99% of athletes struggle to earn a sustainable income, leaving many forced to abandon their dreams prematurely. Additionally, systemic financial barriers and limited visibility prevent countless talents from ever being discovered. This untapped potential represents a loss not only for these aspiring athletes but also for the fans, brands, and broader industry that would benefit from their success.